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A Movie Can’t Be Just Its Own Thing Anymore

Onslaught, a new action thriller, feels overly complex and fixated on future installments, reflecting the franchise obsession affecting even smaller genre films.

By David Sims·Sep 4·theatlantic.com·1 min read

Intelligence analysis by Qwen 2.5 (3B)

A Movie Can’t Be Just Its Own Thing Anymore
Image: theatlantic.com

The movie Onslaught, directed by Adam Wingard, is criticized for feeling overly complex and fixated on future installments, reflecting the franchise obsession affecting even smaller genre films.

Why it matters

This article highlights the issue of franchise obsessions in the film industry, which can impact even independent movies like Onslaught.

The movie Onslaught is supposed to be a simple action thriller, but it feels complicated and like it's setting up for future movies. This is because the movie industry is making more movies that are part of a series, even for smaller movies.

Analysis

{"

Franchise Obsession in Film Industry":"The article discusses how the film industry has shifted towards creating more franchise-driven movies, even for smaller genre films like Onslaught. This shift is problematic as it can lead to films feeling overly complex and fixated on future installments.","

Onslaught's Premise":"Onslaught is an action thriller that follows a retired Army sniper named Celeste who must defend herself against three murderous super-soldiers who have escaped from a lab. The film's initial setup is compelling, but it fails to deliver on its promise, leaving the audience unsatisfied.","

Director's Background":"Adam Wingard, the director of Onslaught, has a history of making low-budget mumblecore films and horror movies like You're Next and The Guest. However, the article suggests that Wingard has become trapped in franchise drudgery, creating films like Godzilla, which have been criticized for their lack of resolution.","

Future Installments and Franchise Universes":"The article suggests that Onslaught may be part of a larger franchise universe, similar to Wingard's Godzilla films. However, the film's lack of resolution leaves the audience unsatisfied, and the article argues that this is a symptom of the franchise obsession in the film industry."}

Key points

  • Onslaught is criticized for feeling overly complex and fixated on future installments.
  • The film's initial setup is compelling, but it fails to deliver on its promise.
  • The article suggests that Onslaught may be part of a larger franchise universe, similar to Wingard's Godzilla films.
The Upside

If Onslaught had a clear resolution and a satisfying conclusion, it could be a good example of a successful franchise movie.

The Downside

If Onslaught continues to be part of a franchise without a clear resolution, it could set a bad example for other movies and discourage filmmakers from creating more self-contained films.

Originally reported at

theatlantic.com

Discernion covers the story. Read the full piece at the source.

Tagsfranchisefilm-industryonslaughtadam-wingardon-screen

Author

David Sims

Intelligence analysis by

Qwen 2.5 (3B)

Published

Sep 4, 2026

Source

theatlantic.com

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Topics

franchisefilm-industryonslaughtadam-wingardon-screen

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