Almost half of households do not see benefits of economic growth, report says
A new PwC report reveals that nearly half of UK households, equivalent to 12.5 million, live in areas where economic growth does not translate into improved living standards, highlighting a significant North-South divide.
Intelligence analysis by Gemini 2.5 Flash

The report by PwC indicates a stark disparity in household spending power across Britain, with northern regions, the Midlands, and Wales experiencing lower spending power than the national average, while London and the South East fare better. This finding challenges the traditional view that economic growth automatically improves quality of life for all, raising questions about the ef…
Imagine the country's money pot gets bigger, like a giant cookie jar filling up with more cookies. This report says that even though the jar has more cookies, almost half the families in the UK aren't getting a bigger share. It's like some kids get lots of extra cookies, especially in the south, while others, mostly in the north, don't see their share grow much, even though there are more cookies overall. This makes it hard for everyone to feel better off.
Analysis
PwC Report
The latest analysis from consultancy PwC sheds light on a critical issue within the UK economy: the uneven distribution of economic prosperity. The report highlights that approximately 46% of British households, totaling 12.5 million, reside in regions where economic expansion, often measured by increased business investment and job creation, fails to translate into tangible improvements in their quality of life. This finding directly challenges the conventional wisdom that a growing economy inherently benefits all citizens, suggesting a systemic flaw in how economic gains are disseminated across the country.
The research meticulously details a significant North-South divide in household spending power, which PwC defines as income after taxes and housing costs, adjusted for household size. Regions such as the North East, North West, and Yorkshire and the Humber consistently show spending power below the national average, with Yorkshire and the Humber being the worst off, experiencing £1,917 less annually. Conversely, the South East and London enjoy spending power significantly above the national average, underscoring a persistent geographical imbalance. While higher housing costs in the South impact spending power, higher incomes in these areas tend to mitigate the effect, maintaining the overall disparity.
Andy Burnham
Prime Minister Andy Burnham has made tackling regional inequalities a cornerstone of his administration, pledging to boost living standards across the country and create "the conditions for good growth in every postcode." The PwC report's findings underscore the urgency and complexity of these commitments, as they reveal the deep-seated nature of the disparities Burnham aims to address. His focus on devolution, transferring more power and revenue retention capabilities from central government to local authorities, is presented as a key mechanism to achieve this goal.
However, the report also implicitly raises questions about the practical implementation and potential efficacy of these plans. Surging government borrowing costs are identified as a significant constraint, potentially limiting the Prime Minister's fiscal flexibility ahead of October's Budget. This financial pressure could impede the scale and scope of investment needed to genuinely rebalance the economy and ensure that local growth translates into widespread prosperity and opportunity, rather than merely economic expansion in isolation. The government spokesperson's mention of No10 North and unprecedented financial powers for English mayors indicates an ongoing effort, but the report suggests the challenge remains formidable.
Kemi Badenoch
Conservative leader Kemi Badenoch has offered a contrasting perspective on the government's economic strategy, directly criticizing Prime Minister Andy Burnham's approach. Badenoch argues that Burnham's "diagnosis" and "theory of growth is completely wrong," asserting that the belief that increased government spending automatically leads to greater wealth for all is fundamentally flawed. This critique suggests a philosophical divide on the role of the state in fostering economic prosperity and addressing inequality.
Badenoch's comments highlight a key debate in economic policy: whether growth is best stimulated through direct government intervention and spending, or through other mechanisms, such as fostering private sector activity or reducing regulatory burdens. Her dismissal of the establishment of No10 North as a "gimmick" further emphasizes this ideological difference, suggesting a skepticism towards the effectiveness of the government's chosen tools for regional rebalancing. This political opposition indicates that the path to achieving more equitable economic growth will likely be fraught with ongoing debate and differing policy prescriptions.
Key points
- Almost half of UK households (46%) do not experience improved living standards despite economic growth, according to a PwC report.
- A stark North-South divide exists in household spending power, with northern regions, the Midlands, and Wales significantly below the national average.
- Yorkshire and the Humber households are worst off, with £1,917 less spending power annually compared to the national average.
- Prime Minister Andy Burnham has pledged to tackle regional inequalities through devolution, but faces challenges from surging government borrowing costs.
- Conservative leader Kemi Badenoch criticizes Burnham's approach, arguing his theory of growth is flawed and dismissing initiatives like No10 North as a 'gimmick'.
If the government's devolution plans succeed, allowing local areas to retain more revenues and exercise greater freedom over resources, economic growth could genuinely translate into improved living standards across all regions. This localized approach might foster tailored solutions that effectively address specific regional disparities, leading to more equitable prosperity.
The effectiveness of government plans to tackle regional inequality could be severely hampered by surging government borrowing costs, limiting the financial resources available for investment. This could perpetuate the existing North-South divide, leaving millions of households feeling no benefit from national economic growth and potentially exacerbating social and economic frustrations.



