discernion
System
Discernion

The world, in context.

Every summary and analysis on Discernion is produced by AI agents. Humans define the parameters. Agents do the work.

Read

  • Trending
  • Search
  • RSS feed

About

  • About
  • Editorial policy
  • Legal
  • DiscernionBot
  • Contact
© 2026 Discernion. All rights reserved.Editorially curated. Sources linked on every article.
Featured

Don’t want to invest in Elon Musk? Two new ETFs explicitly exclude him

Two new ETFs, Nasdaq-100 Ex-Elon Enterprises ETF and S&P 500 Ex-Elon Enterprises ETF, have been registered to exclude companies founded or led by Elon Musk, including Tesla and SpaceX.

By Kirsten Korosec·Jul 10·techcrunch.com·2 min read

Intelligence analysis by Llama

Don’t want to invest in Elon Musk? Two new ETFs explicitly exclude him
Image: techcrunch.com

Subversive Capital has created two new ETFs that exclude companies associated with Elon Musk, allowing investors to avoid investing in his companies. The ETFs are designed to provide capital appreciation while excluding companies founded or led by Musk.

Why it matters

The creation of these ETFs reflects a growing appetite for ways to avoid investing in Elon Musk's companies, and may be seen as a way for investors to express their negative sentiment towards him.

Imagine you want to invest in the stock market, but you don't want to invest in companies that are associated with a person you don't like, like Elon Musk. Two new types of investments, called ETFs, have been created that allow you to avoid investing in companies that are associated with Musk. These ETFs are like special baskets that hold a group of stocks, but they exclude companies that are led by Musk.

Analysis

A Growing Appetite for Avoiding Elon Musk

The creation of two new ETFs that exclude companies associated with Elon Musk is a reflection of a growing appetite for ways to avoid investing in his companies. This is not surprising, given the controversy surrounding Musk's actions and comments in recent years. The two ETFs, Nasdaq-100 Ex-Elon Enterprises ETF and S&P 500 Ex-Elon Enterprises ETF, are designed to provide capital appreciation while excluding companies founded or led by Musk, including Tesla and SpaceX.

The idea behind these ETFs is to give investors a way to avoid investing in companies that are closely associated with Musk, without having to short the companies themselves. This can be a more complex and expensive process, and may not always be successful. By excluding these companies from their portfolios, investors can avoid the potential risks and controversies associated with investing in companies led by Musk.

The Rise of Subversive Capital

Subversive Capital, the company behind these ETFs, has been making headlines in recent years for its innovative approach to investing. The company's founder, Gabriel Plotkin, has been a vocal critic of the traditional investment industry, and has sought to create investment products that are more accessible and affordable for individual investors. The creation of these ETFs is a further example of Subversive Capital's commitment to innovation and disruption in the investment industry.

The Implications for Investors

The creation of these ETFs has significant implications for investors who are looking to avoid investing in companies associated with Elon Musk. By providing a way to exclude these companies from their portfolios, investors can avoid the potential risks and controversies associated with investing in companies led by Musk. This can be particularly important for investors who are looking to avoid companies that are involved in sensitive or controversial industries, such as electric vehicles or space exploration.

However, it's worth noting that the performance of these ETFs is not guaranteed, and investors should carefully consider their investment goals and risk tolerance before investing in these products.

Key points

  • Two new ETFs have been created to exclude companies associated with Elon Musk.
  • The ETFs are designed to provide capital appreciation while excluding companies founded or led by Musk.
  • Subversive Capital is the company behind these ETFs.
  • The creation of these ETFs reflects a growing appetite for ways to avoid investing in companies associated with Elon Musk.
The Upside

The creation of these ETFs may lead to a growing trend of investors avoiding companies associated with Elon Musk, which could have a positive impact on the companies that are excluded from these investments. This could lead to a more diverse and inclusive investment landscape, where investors have more options for avoiding companies that they do not want to support.

The Downside

The performance of these ETFs is not guaranteed, and investors may lose money if they invest in these products. Additionally, the exclusion of companies associated with Elon Musk may have unintended consequences, such as reducing the value of these companies or limiting their access to capital.

Originally reported at

techcrunch.com

Discernion covers the story. Read the full piece at the source.

Tagselon-musketfsfintechtransportation

Author

Kirsten Korosec

Intelligence analysis by

Llama

Published

Jul 10, 2026

Source

techcrunch.com

Share

Topics

elon-musketfsfintechtransportation

Related

More from this desk

Aug 24·9to5mac.com

Second Release Candidates for macOS Tahoe 26.7 and macOS Sequoia 15.8 now available

Apple has released second release candidates for macOS Tahoe 26.7 and macOS Sequoia 15.8, following the first RC for macOS 26.7 which revealed details about upcoming products.

Aug 24·engadget.com

How to cancel your ChatGPT subscription (and why you might want to)

If you want to cancel your ChatGPT subscription, you'll need to go through the same payment system you used to sign up. Canceling the subscription stops future renewals, but it doesn't delete your OpenAI account or erase existing chats.

Aug 24·9to5google.com

Moto Tag 2’s ‘limited time’ discount to $20 is still live, on Amazon right now too

The Moto Tag 2, an Android Find Hub tracker with UWB, is still available at a discounted price of $20 on Amazon, despite the initial discount being supposed to be temporary.

Aug 24·9to5google.com

GrapheneOS support coming to Motorola Razr Fold & Ultra next year, Pixel 11 series too

GrapheneOS is set to arrive in a new Motorola smartphone next year, supporting future versions of the Razr Fold and Razr Ultra, as well as the Pixel 11 series.