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Google Updates Privacy Policy to Include AI Features and Ad Personalization

Google updates privacy policy to allow AI features like Search and Gemini to use data from other Google services for personalized experiences, including ads.

By Ravie Lakshmanan·Oct 24·thehackernews.com·1 min read

Intelligence analysis by Qwen 2.5 (3B)

Google Updates Privacy Policy to Include AI Features and Ad Personalization
Image: thehackernews.com

Google has updated its privacy policy to allow AI features like Search and Gemini to use data from other Google services like Gmail and Google Photos for personalized experiences, including ads.

Why it matters

This update could lead to targeted ads based on user activity across Google services, raising privacy concerns.

Google is now letting you connect your other Google apps like Gmail and Google Photos to its AI features like Search and Gemini. This could mean ads might be more personalized based on what you do in those apps.

Analysis

{"heading_1":"Policy Update Details","paragraph_1":"The update aims to make it clear that feeding personal data into AI tools could contribute to ad personalization, raising privacy concerns among users.","paragraph_2":"Users should be mindful of the privacy trade-off when connecting their apps to enable AI features.","paragraph_3":"OpenAI, which began showing ads to logged-in adult U.S. users in both the free and ChatGPT Go tiers, has emphasized that user data and conversations are protected and never sold to advertisers.","heading_2":"Personal Intelligence Feature","heading_3":"Privacy Concerns","paragraph_4":"OpenAI also stated that ads in ChatGPT are clearly labeled and separate from ChatGPT's answers, and advertising does not influence the responses from the chatbot.","paragraph_5":"Google's update aims to address potential privacy concerns by making it clear that using AI features could lead to personalized ads based on user activity across Google services."}

Key points

  • Google updated its privacy policy to allow AI features like Search and Gemini to use data from other Google services for personalized experiences, including ads.
  • Users can opt out of this by disconnecting apps from Personal Intelligence or disabling Personalized Recommendations entirely.
  • OpenAI emphasizes that user data and conversations are protected and never sold to advertisers.
The Upside

This update could lead to more personalized and relevant ads, making the user experience better.

The Downside

Users might feel their privacy is being compromised by allowing their data to be used for personalized ads across different Google services.

Originally reported at

thehackernews.com

Discernion covers the story. Read the full piece at the source.

Tagsai-agentsprivacygoogleonline-advertisingsecurity

Author

Ravie Lakshmanan

Intelligence analysis by

Qwen 2.5 (3B)

Published

Oct 24, 2026

Source

thehackernews.com

Share

Topics

ai-agentsprivacygoogleonline-advertisingsecurity

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