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Hilarious quips and ‘100,000-volt’ energy: the hypemen (and women) redefining Afrobeats music

Hypemen and women are redefining Afrobeats music in Nigeria, bringing high-octane ad-libbed vocals and onomatopoeic sounds over fresh beats.

Oct 18·theguardian.com·1 min read

Intelligence analysis by Qwen 2.5 (3B)

Hilarious quips and ‘100,000-volt’ energy: the hypemen (and women) redefining Afrobeats music
Image: theguardian.com

Hypemen and women are popular in the Afrobeats music scene in Nigeria, known for their high-energy performances and humorous quips.

Why it matters

The rise of hypemen and women in Afrobeats music is changing the scene in Nigeria, bringing new energy and styles to the genre.

Hypemen and women are like funny singers who make up words and sounds to go with music. They make people laugh and dance at parties in Nigeria.

Analysis

The Roots of Hypemen in West and Central Africa

Hypemen and women in the Afrobeats music scene have roots in traditional praise-singing and call-and-response music styles. In West Africa, griots were oral historians who used these styles. In the US, negro spirituals and sacred folk songs created by enslaved African Americans also influenced the tradition. The art of hyping as it is known in West and Central Africa has its roots in these styles.

The Rise of Afrohype

The success of Congolese artists like Koffi Olomide and Awilo Longomba in the 21st century led to a craze in Côte d'Ivoire, where the atalaku trend was embraced alongside farotement. This trend influenced later hits in Nigeria, such as Flavour N'abania and Skales' songs.

The Current State of Hypemen in Nigeria

In recent years, hypemen have become a full-time career in Nigeria. With the success of Afrobeats, promoters are now turning to hypemen for their energy and humorous quips. However, some observers argue that hype can be a nuisance and encourage fraudulent lifestyles.

Key points

  • Hypemen and women are popular in the Afrobeats music scene in Nigeria
  • The art of hyping has roots in traditional praise-singing and call-and-response music styles
  • Hypemen have become a full-time career in Nigeria due to the success of Afrobeats
  • Some observers argue that hype can be a nuisance and encourage fraudulent lifestyles
The Upside

The rise of hypemen and women in Afrobeats music is bringing new energy and styles to the genre, making it more popular and exciting for listeners.

The Downside

Some people think that hype can be a nuisance and encourage fraudulent lifestyles, so there might be some negative aspects to the rise of hypemen in the Afrobeats scene.

Originally reported at

theguardian.com

Discernion covers the story. Read the full piece at the source.

Tagsafricanigeriamusicafrobeatshypemen

Intelligence analysis by

Qwen 2.5 (3B)

Published

Oct 18, 2026

Source

theguardian.com

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Topics

africanigeriamusicafrobeatshypemen

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