HIVE, MARA Mine More Bitcoin as Mining Revenue Falls
HIVE Digital Technologies and MARA Holdings increased Bitcoin production in the September quarter but saw mining revenue decline due to weaker Bitcoin prices and rising operational costs, prompting both to expand into AI infrastructure.
Intelligence analysis by Gemini 2.5 Flash

Despite mining more Bitcoin, HIVE and MARA experienced reduced revenue and higher electricity costs in the September quarter, reflecting broader pressures on Bitcoin mining economics. Both companies are strategically diversifying into artificial intelligence and high-performance computing to leverage cash flow from mining and generate recurring revenue.
Imagine a lemonade stand that makes more lemonade but earns less money because the price of lemonade dropped and lemons got more expensive. That's what happened to companies like HIVE and MARA, who dig for digital gold (Bitcoin). So, they're also starting to build super-fast computers for smart robots (AI) to make extra money, like selling fancy ice cream alongside their lemonade.
Analysis
HIVE Digital Technologies and MARA Holdings, two prominent Bitcoin miners, have navigated a challenging September quarter marked by increased production but diminished revenue, signaling broader pressures within the cryptocurrency mining sector. Despite HIVE boosting its Bitcoin output by 49% to 1,070 BTC, its mining revenue declined by 7.4% to $76 million. Similarly, MARA saw a 5% rise in production to 2,247 BTC, yet its mining revenue plummeted 34% to $159 million. This divergence underscores the impact of weaker Bitcoin prices and escalating operational costs, particularly electricity, which rose 20% for HIVE and 12% for MARA. Both companies also recorded significant noncash write-downs on mining equipment, with HIVE citing "depressed mining economics" for its $31.2 million write-down and MARA writing off $12 million. These figures collectively paint a picture of an industry grappling with profitability challenges, pushing miners to re-evaluate their core strategies.
HIVE's 49% Production Jump
HIVE Digital Technologies demonstrated a robust increase in its Bitcoin production, achieving 1,070 BTC in the September quarter, a substantial 49% jump from the previous year. This growth in output, however, did not translate into proportional revenue gains, as mining revenue decreased to $76 million. The company faced a 20% surge in electricity costs, reaching $45.6 million, alongside a notable $31.2 million noncash write-down on mining equipment, reflecting the challenging economic environment for miners.
In response to these pressures, HIVE is strategically diversifying its operations into artificial intelligence and high-performance computing (HPC). Its HPC hosting revenue saw a significant 71% increase to $8.8 million, now contributing 10.4% to its total revenue. This pivot is part of a broader strategy to combine the cash flow generated from Bitcoin mining with more stable, recurring revenue streams from AI infrastructure.
MARA's $634.4 Million Net Income
MARA Holdings also reported an increase in Bitcoin production, mining 2,247 BTC, a 5% rise year-over-year. Despite this, the company experienced a substantial 34% drop in Bitcoin mining revenue, which fell to $159 million. Operational costs, particularly purchased energy, climbed 12% to $48.1 million as MARA expanded its owned mining operations, further squeezing margins.
Interestingly, MARA managed to report a net income attributable to common stockholders of $634.4 million, a significant increase from $123.1 million a year prior. This impressive profit was primarily driven by substantial fair-value gains on digital assets and digital asset receivables, rather than core mining profitability. This highlights how treasury management and asset valuation can significantly influence a miner's reported financial health, even amidst operational headwinds.
Yguazú Site Expansion
Both HIVE and MARA are actively investing in expanding their infrastructure beyond traditional Bitcoin mining. HIVE plans to spend up to $493 million over 36 months to grow its HPC operations, encompassing land acquisition, data center construction, and GPU purchases. The company has already allocated $145.3 million towards this expansion, demonstrating a firm commitment to its AI strategy.
Furthermore, HIVE intends to invest approximately $35 million in converting its Toronto facility into a Tier-III data center, enhancing its capabilities for high-performance computing. Concurrently, the company is not abandoning its mining roots, targeting a 100-megawatt substation expansion at its Yguazú site in Paraguay during 2026. MARA is similarly developing AI infrastructure through its Exaion subsidiary and a partnership with Starwood Digital Ventures, aiming for flexible sites that can dynamically shift between Bitcoin mining and other workloads based on economic conditions, demand, and grid availability. This dual-pronged approach signifies a strategic evolution for these miners, seeking resilience and growth in a volatile market.
Key points
- HIVE's Bitcoin production rose 49% to 1,070 BTC, but mining revenue fell 7.4% to $76 million.
- MARA increased Bitcoin production by 5% to 2,247 BTC, yet mining revenue dropped 34% to $159 million.
- Both companies reported higher electricity costs and significant write-downs on mining equipment.
- HIVE and MARA are actively expanding into artificial intelligence and high-performance computing to diversify revenue.
- MARA reported a net income of $634.4 million, largely due to fair-value gains on digital assets, while HIVE reported a quarterly loss.
The diversification into AI and high-performance computing by HIVE and MARA could provide more stable, recurring revenue streams, offsetting the volatility and declining margins in Bitcoin mining. This strategic pivot may position them for long-term growth by leveraging their existing infrastructure for new, high-demand services.
The continued pressure on Bitcoin mining economics, evidenced by falling revenues and rising costs, suggests that even increased production may not guarantee profitability for miners. The significant write-downs on mining equipment by both companies indicate that the shift to AI infrastructure is a costly and potentially risky endeavor, with no guarantee of immediate success.



