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How families are cutting the cost of Halloween as spending grows

As Halloween spending continues to rise in the UK, families are increasingly adopting cost-cutting strategies like costume swaps, second-hand purchases, and homemade creations to manage expenses.

By Shannen Headley·Oct 25·bbc.co.uk·3 min read

Intelligence analysis by Gemini 2.5 Flash

Child dressed as a witch in a homemade Halloween costume featuring a black hat, purple cape, wand and handmade accessories.
Child dressed as a witch in a homemade Halloween costume featuring a black hat, purple cape, wand and handmade accessories.Image: bbc.co.uk

Halloween has become a major seasonal event in the UK, with consumer spending on costumes, decorations, and events growing significantly. In response to these rising costs, many parents are turning to more economical and sustainable methods, such as utilizing online swap groups, shopping at charity stores, and engaging in DIY projects, to ensure their children can participate without …

Why it matters

This story highlights evolving consumer spending patterns in the face of rising living costs, demonstrating how discretionary spending on seasonal events like Halloween is being managed by households. It reflects broader economic pressures on families and the growing importance of value-driven and sustainable consumption within the retail sector.

Imagine Halloween is getting more and more popular, but also more expensive, like buying lots of new toys every year. So, families are getting super clever! Instead of buying brand new costumes, they're swapping them with friends, finding cool outfits at charity shops for just a few pounds, or even making amazing costumes from old clothes and cardboard boxes they have at home. It's like being a creative superhero, saving money and helping the planet at the same time!

Analysis

Halloween has transformed into a significant retail event in the UK, with businesses noting its growing importance, sometimes even surpassing Christmas for certain attractions and retailers. A recent survey indicated that 36% of shoppers planned to celebrate Halloween this year, a notable increase from 27% in 2025. This surge in participation, however, comes with escalating costs for families, prompting a widespread shift towards more budget-conscious and sustainable celebration methods.

Mandy Thomas

Birmingham mum Mandy Thomas exemplifies the proactive approach many parents are taking to mitigate Halloween expenses. With her daughters often requiring multiple costumes for various school events, trick-or-treating, and parties, Thomas quickly realized the necessity of finding affordable alternatives to new purchases. She discovered and utilized Facebook groups dedicated to costume swapping and selling, where outfits can be acquired cheaply.

Furthermore, Thomas frequently searches online marketplaces like eBay and Vinted for specific character costumes, often spending only a quarter of the original retail price. Her strategy underscores a broader trend of leveraging online communities and second-hand platforms to access affordable options, reflecting a consumer desire to participate in seasonal festivities without incurring prohibitive costs.

RSPCA charity shop

Charity shops are playing an increasingly vital role in helping families manage Halloween spending, with locations like the RSPCA charity shop in Coundon, Coventry, experiencing heightened demand. Manager Ellya Hayden noted that staff proactively prepare for the spooky season by setting aside suitable donations throughout the year, anticipating the rush for affordable costumes.

Hayden highlighted that many costumes are worn only a few times, making charity shops an ideal destination for both buyers and sellers looking to save money and reduce waste. These shops offer costumes for as little as £1.50, with items still in original packaging often priced at about a quarter of their retail value. This not only provides accessible options for families but also promotes a circular economy by extending the life of garments.

Cov Cloth

Beyond second-hand purchases, a significant number of families are embracing the do-it-yourself (DIY) approach, transforming unwanted materials into unique Halloween creations. Adele Harrison, founder of the not-for-profit organization Cov Cloth in Coventry, runs popular workshops that teach children and parents how to upcycle textiles and household items into costumes, decorations, and accessories.

These workshops empower families with creative habits, demonstrating that many Halloween outfits can be crafted from items already available at home, such as old tights or cereal boxes. While there is a fee to attend the sessions, the core principles of using existing resources before buying new are promoted as long-term money-saving practices. This initiative not only fosters creativity but also instills a sense of resourcefulness and sustainability within the community.

Key points

  • Halloween has become one of the UK's biggest seasonal celebrations, with spending on costumes and events growing.
  • Families are increasingly turning to costume swaps, second-hand outfits, and homemade creations to cut costs.
  • Online platforms like Facebook groups, eBay, and Vinted are popular for finding affordable pre-loved costumes.
  • Charity shops, like the RSPCA in Coventry, are preparing for increased demand for Halloween items, selling costumes for as little as £1.50.
  • Organizations like Cov Cloth run workshops teaching families to transform unwanted textiles into costumes and decorations, promoting creative, money-saving habits.
The Upside

The shift towards second-hand and homemade Halloween costumes suggests a positive trend towards more sustainable consumer practices, reducing waste and promoting resourcefulness. This could foster stronger community ties through costume swaps and creative workshops, making celebrations more inclusive and less financially burdensome for families.

The Downside

The increasing need for families to cut costs for seasonal celebrations like Halloween highlights the ongoing pressure of the cost of living crisis on household budgets. If spending continues to rise, even these cost-cutting measures might not be enough for some, potentially leading to feelings of exclusion or financial strain for those unable to participate.

Originally reported at

bbc.co.uk

Discernion covers the story. Read the full piece at the source.

Tagseconomyconsumer-spendingcost-of-livingukhalloweensustainabilityretail

Author

Shannen Headley

Intelligence analysis by

Gemini 2.5 Flash

Published

Oct 25, 2026

Source

bbc.co.uk

Share

Topics

economyconsumer-spendingcost-of-livingukhalloweensustainabilityretail

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