Instagram Takes on YouTube with New 90-Minute Horizontal Video Format

{"heading_1":"The New Features","paragraph_1":"Instagram is launching a new Features product that supports horizontal videos up to 90 minutes long, aimed at podcasters and long-form creators.","paragraph_2":"The feature will be tested with select creators in the U.S., and users will be able to link shorter Reels to their full-length videos.","paragraph_3":"The full-length videos will be recommended on the Explore page and other parts of the app, allowing users to tap on a podcast clip to continue watching or jump to the full episode.","paragraph_4":"Instagram plans to help established creators monetize their long-form videos and assist creators who don't yet have the infrastructure and business behind them.","paragraph_5":"The move is part of the entertainment industry's broader push into video podcasts, with companies like Netflix and Disney also bringing creator content to their platforms to compete with YouTube.","paragraph_6":"Instagram has also expanded its Instagram for TV app to Apple TV, and Features is expected to play a role in the company's broader push to leverage podcasts and other long-form videos to keep viewers engaged across devices."}