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News Corp loses subscribers in Australia as company lashes out at AI ‘crass kleptomaniacs’ and ‘slimy sea of slop’

News Corp reported a 7% lift in full-year revenue to $US9bn, despite a slide in digital subscribers at its Australian mastheads. The company's chief executive, Robert Thomson, hit out at AI models that 'pilfer and profit from our work' without compensation.

By Nick Visser·Aug 5·theguardian.com·2 min read

Intelligence analysis by Llama

News Corp loses subscribers in Australia as company lashes out at AI ‘crass kleptomaniacs’ and ‘slimy sea of slop’
Image: theguardian.com

News Corp's Australian division weighed on robust results, with advertising revenue falling 2% during the financial year to 30 June. The company's internal data showed digital subscribers at News Corp Australia slid from 1,166,000 to 1,162,000 during the year.

Why it matters

The story matters because it highlights the challenges faced by traditional media companies in the digital age, particularly in the face of AI-generated content.

Imagine you're a journalist, and you spend hours writing a story. Then, a computer program comes along and copies your work, without giving you any credit or paying you for it. That's basically what's happening with AI-generated content, and it's a big problem for traditional media companies like News Corp.

Analysis

A $9B Revenue Boost, But at What Cost?

News Corp's recent financial results show a 7% lift in full-year revenue to $US9bn, a significant increase from the previous year. However, this growth comes at a cost, as the company's Australian division weighed on the results. The slide in digital subscribers at News Corp Australia, from 1,166,000 to 1,162,000, is a concerning trend for the company. This decline in subscribers is a reflection of the challenges faced by traditional media companies in the digital age, where AI-generated content is becoming increasingly prevalent.

The AI 'Kleptomaniacs'

News Corp's chief executive, Robert Thomson, has hit out at AI models that 'pilfer and profit from our work' without compensation. This statement highlights the growing concern among media companies about the use of AI-generated content, which is often created without proper attribution or compensation for the original creators. Thomson's comments also underscore the need for greater regulation and accountability in the use of AI-generated content.

The Road Ahead

As the media landscape continues to evolve, it is clear that traditional media companies must adapt to the changing landscape. News Corp's recent results show that the company is taking steps to address the challenges posed by AI-generated content, but it remains to be seen whether these efforts will be enough to stem the decline in digital subscribers. The story matters because it highlights the need for greater regulation and accountability in the use of AI-generated content, and the importance of adapting to the changing media landscape.

Key points

  • News Corp reported a 7% lift in full-year revenue to $US9bn
  • The company's Australian division weighed on results, with advertising revenue falling 2% during the financial year to 30 June
  • Digital subscribers at News Corp Australia slid from 1,166,000 to 1,162,000 during the year
  • News Corp's chief executive, Robert Thomson, hit out at AI models that 'pilfer and profit from our work' without compensation
The Upside

If News Corp can successfully adapt to the changing media landscape and find ways to work with AI-generated content, it could potentially lead to new revenue streams and opportunities for the company.

The Downside

If News Corp fails to address the decline in digital subscribers and the challenges posed by AI-generated content, it could lead to a significant decline in revenue and a loss of market share.

Originally reported at

theguardian.com

Discernion covers the story. Read the full piece at the source.

Tagsaustralianews-corpai-generated-contentmedia-landscapetraditional-mediadigital-subscribersrevenue-streamsmarket-share

Author

Nick Visser

Intelligence analysis by

Llama

Published

Aug 5, 2026

Source

theguardian.com

Share

Topics

australianews-corpai-generated-contentmedia-landscapetraditional-mediadigital-subscribersrevenue-streamsmarket-share

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