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OpenAI and Microsoft knew they were starting a ‘doom loop’ for the web

OpenAI and Microsoft warned of a 'doom loop' for the web, with Microsoft's Director of Applied Science Brent Hecht calling ChatGPT's data harvesting the 'largest theft of labor in human history'.

By Terrence O'Brien·Sep 18·theverge.com·1 min read

Intelligence analysis by Qwen 2.5 (3B)

Skull with circuitboard graphic overlayed.
Skull with circuitboard graphic overlayed.Image: theverge.com

OpenAI and Microsoft acknowledged they were creating a 'doom loop' for the web with their AI models, leading to concerns about copyright and referral traffic.

Why it matters

This highlights the potential negative impacts of AI on traditional media and the web ecosystem, raising concerns about copyright and user experience.

OpenAI and Microsoft knew they were creating a bad situation for the web. Their AI models are so good at copying stuff that it's like they're stealing all the work of other people. This is bad because it means people won't want to use the original sources anymore.

Analysis

{"

Microsoft's Internal Document on the 'Doom Loop'":"Microsoft's internal document described the creation of AI models as starting a 'doom loop' that would hurt the performance of their models and the entire web at the same time. This loop is characterized by the AI models threatening the economic foundations of their essential suppliers, such as publishers and content creators.","

ChatGPT's Copyright Issues":"ChatGPT's tendency to reproduce copyrighted material verbatim has led to concerns about copyright violations. OpenAI acknowledged the importance of preventing memorization to minimize these violations, but admitted that GPT-4 had memorized a lot of data, making it "}

Key points

  • OpenAI and Microsoft acknowledged they were creating a 'doom loop' for the web with their AI models
  • ChatGPT's ability to reproduce copyrighted material has led to concerns about copyright violations
  • The AI industry needs to find ways to work with traditional media to ensure fair use and compensation for content
The Upside

The AI industry can find ways to work with traditional media to ensure fair use and compensation for content.

The Downside

The current situation could lead to a decline in the use of original sources and a shift towards AI-generated content, which could harm the web ecosystem.

Originally reported at

theverge.com

Discernion covers the story. Read the full piece at the source.

Tagsai-agentsethicstechpolicyeconomy

Author

Terrence O'Brien

Intelligence analysis by

Qwen 2.5 (3B)

Published

Sep 18, 2026

Source

theverge.com

Share

Topics

ai-agentsethicstechpolicyeconomy

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