Pakistan Call Centers Record Highest-Ever Export Earnings of $392 Million
Pakistan's call center sector recorded its highest-ever export earnings of $392 million during the financial year 2025-26, marking a 19 percent increase from $329 million in the previous fiscal year.
Intelligence analysis by Llama
Pakistan's call center sector has recorded its highest-ever export earnings of $392 million, with a 19 percent increase from the previous fiscal year. The growth is attributed to the increasing adoption of artificial intelligence in call centers and business process outsourcing.
Imagine a big office where people work on computers and phones to help customers from other countries. This is called a call center. Pakistan has a lot of these offices, and they make a lot of money by helping customers. They use special computers to make it easier and faster to help customers.
Analysis
Pakistan's Call Center Sector: A Growing Export Earnings Story
Pakistan's call center sector has made significant strides in recent years, with the latest data showing that it has recorded its highest-ever export earnings of $392 million during the financial year 2025-26. This represents a 19 percent increase from the $329 million recorded in the previous fiscal year. The growth is attributed to the increasing adoption of artificial intelligence in call centers and business process outsourcing.
The sector's growth is a testament to the country's IT-enabled services industry, which has been a key driver of foreign exchange earnings. The call center sector is expected to continue contributing to the country's foreign exchange earnings and the broader IT-enabled services industry. The United States remains the largest market for Pakistan's call center and business process outsourcing services, accounting for nearly 70 percent of the sector's business. Canada, the United Kingdom, and Australia are among the other major international markets served by Pakistani companies.
The country's call center ecosystem includes over 1,000 registered call centers, with another 500 sizeable call centers operating across different cities. Around 90 percent of these centers provide services to foreign clients, while others serve multinational companies and utility providers operating in Pakistan. The collective businesses employ over 1 million people, strengthening Pakistan's position as an outsourcing destination.
The growing use of AI is expected to further expand the sector's ability to provide international clients with technology-enabled customer support and business process services. Despite its export growth, Pakistan's call center industry has faced reputational challenges after some businesses were linked to alleged illicit activities and fraud. Government ministries and law enforcement agencies have intensified operations against call centers involved in scams and fraudulent activities.
Industry stakeholders expect continued growth in legitimate call center and business process outsourcing operations as Pakistani companies expand into international markets and adopt more AI-powered solutions.
Key points
- Pakistan's call center sector recorded its highest-ever export earnings of $392 million during the financial year 2025-26.
- The growth is attributed to the increasing adoption of artificial intelligence in call centers and business process outsourcing.
- The sector's growth is a testament to the country's IT-enabled services industry, which has been a key driver of foreign exchange earnings.
- The United States remains the largest market for Pakistan's call center and business process outsourcing services.
- The country's call center ecosystem includes over 1,000 registered call centers, with another 500 sizeable call centers operating across different cities.
If the call center sector continues to grow and adopt more AI-powered solutions, it could lead to even more jobs and opportunities for Pakistan's economy. This could also lead to more foreign exchange earnings and a stronger IT-enabled services industry.
However, the sector still faces reputational challenges due to some businesses being linked to alleged illicit activities and fraud. If these issues are not addressed, it could harm the sector's growth and reputation.
