‘No one saves the planet if it hits their pocket’: UK heat pump installers fear planned subsidy cuts
UK heat pump installers are expressing deep concern over anticipated government subsidy cuts in the upcoming budget, fearing significant damage to their businesses and the broader green energy sector.
Intelligence analysis by Gemini 2.5 Flash

Despite growing interest in sustainable home heating, UK heat pump installers face a potential crisis as the government reportedly plans to slash the Boiler Upgrade Scheme. Businesses warn that removing these crucial grants, which fund a large portion of installations, will jeopardize jobs, apprenticeships, and the nation's decarbonization efforts, setting the UK further behind Europe…
Imagine your house uses a noisy, old-fashioned heater that burns gas and makes the air dirty. Heat pumps are like super-smart, quiet refrigerators that can warm your house using clean air or ground energy. The government gives money to help people buy these new, cleaner heaters because they're good for the planet. But now, they might stop giving that money, which makes the clean heaters much more expensive. This makes it hard for companies that install them to stay in business and for people to choose the planet-friendly option.
Analysis
The UK's burgeoning heat pump installation sector is bracing for a significant downturn, as reports suggest the government plans to cut subsidies in the upcoming budget. This move, if implemented, threatens to unravel years of progress in decarbonizing homes and fostering a green economy, placing the financial burden squarely on consumers and jeopardizing thousands of jobs.
Bill Tuck
Bill Tuck, operations director at Sustain Homes in Watford, articulates the profound impact these cuts would have on his business. He notes that approximately 75% of his customers rely on government subsidies to afford heat pump installations, making these grants the "foundation of the business." The removal of such support would be "extremely damaging," forcing the company to scramble to keep employees and the business afloat amidst an uncertain future. This sentiment underscores the fragility of the green energy supply chain when dependent on policy support.
Boiler upgrade scheme
The Boiler Upgrade Scheme (BUS), introduced in 2022, offers grants of up to £9,000 to help property owners switch from fossil fuel heating to low-carbon alternatives like heat pumps. This initiative was designed to help decarbonize buildings, which account for nearly a fifth of the UK’s greenhouse gas emissions. However, the proposed cuts contradict the Department for Energy Security and Net Zero's declaration of the 2020s as a "critical decade for decarbonising heat." The UK already lags significantly behind other European nations, with only 3.5 heat pumps installed per 1,000 households compared to Norway's 632, and these cuts risk widening that gap further.
Adam Killa
Adam Killa, founder of Ask Renewables in Burscough, Lancashire, offers a stark warning based on past experience. He witnessed the devastating effect of the 2022 closure of the Renewable Heat Incentive, another subsidy scheme, which saw his company's installations plummet from six to eight per week down to zero. Customers, faced with a £15,000 heat pump cost versus a £3,000 traditional boiler, often choose the cheaper, less sustainable option without financial incentives. This price sensitivity, coupled with the risk to apprentices and the broader supply chain, including manufacturers and associated trades, paints a grim picture for the future of the UK's heat pump industry and its ability to cultivate a skilled green workforce.
Key points
- UK heat pump installers fear significant damage to their businesses due to planned government subsidy cuts in the upcoming budget.
- The Boiler Upgrade Scheme, which provides grants up to £9,000, is reportedly targeted for reductions, impacting businesses that rely on it for up to 75% of their installations.
- Industry leaders warn that removing subsidies will make heat pumps unaffordable for many consumers, hindering the UK's decarbonization efforts and risking jobs and apprenticeships.
- The UK already lags far behind other European countries in heat pump adoption, and these cuts could exacerbate the disparity.
- Economists and installers highlight the potential for knock-on effects across the supply chain, including manufacturers and associated trades, and a setback for green industrialization.
Despite the current fears, the government's stated commitment to "bringing down bills for families now, while investing in the clean, homegrown energy and warmer homes" could still lead to alternative support mechanisms or a reconsideration of the proposed cuts. If the government finds ways to reduce installation costs or provide different incentives, the heat pump industry could continue its growth trajectory, contributing to energy independence and job creation.
The planned subsidy cuts risk devastating the UK's nascent heat pump industry, leading to business closures, job losses, and a significant slowdown in the adoption of low-carbon heating. This could severely hamper the UK's ability to meet its climate targets, increase reliance on volatile fossil fuel prices, and leave the country further behind its European counterparts in green technology.



