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Wash rice twice, not 7 times: Drought-hit England targets faith, cultural habits

England's water crisis prompts £270,000 campaign to save water in cultural practices like rice washing and wudu.

By NAOMI CANTON / TNN·Aug 23·timesofindia.indiatimes.com·1 min read

Intelligence analysis by Qwen 2.5 (3B)

Wash rice twice, not 7 times: Drought-hit England targets faith, cultural habits
Image: timesofindia.indiatimes.com

England faces severe drought and has launched a £270,000 campaign to encourage water-saving practices in cultural rituals like rice washing and wudu.

Why it matters

This campaign highlights the impact of water scarcity on cultural practices in England, especially in South Asian and Muslim communities.

England is having a big water problem. They're asking people to wash rice less and use less water for prayers to save water.

Analysis

{"heading_1":"Water Crisis in England","subheading_1":"Drought Levels and Water Regulator Response","content_1":"Almost three-quarters of England is in drought after five heatwaves this summer, driving down river and reservoir levels. The water regulator, Ofwat, has funded two campaigns to save water in cultural practices.","subheading_2":"Campaigns Target Rice Washing and Wudu","content_2":"A £270,000 taxpayer-funded campaign is targeting Asian rice-washing habits, with celebrity chef Ping Coombes demonstrating the method. Another campaign, 'Reviving the Sunnah', urges Muslims to cut water use during wudu.","subheading_3":"Criticism and Opposition","content_3":"The campaigns have faced criticism, particularly over their cost. Conservative shadow cabinet office minister Mike Wood criticized the schemes as 'bizarre' and said families facing steep bill increases would not be pleased with the spending."}

Key points

  • England is in a severe drought
  • Two campaigns have been launched to save water in cultural practices
  • One campaign targets Asian rice-washing habits
  • Another campaign encourages Muslims to use less water for prayers
  • Critics say the campaigns are expensive
The Upside

If people follow the advice, it could help save a lot of water and make the drought situation better.

The Downside

But some people might not like the idea of changing their old habits, so it might not work as well as hoped.

Originally reported at

timesofindia.indiatimes.com

Discernion covers the story. Read the full piece at the source.

Tagsindiawater-crisisculturereligion

Author

NAOMI CANTON / TNN

Intelligence analysis by

Qwen 2.5 (3B)

Published

Aug 23, 2026

Source

timesofindia.indiatimes.com

Share

Topics

indiawater-crisisculturereligion

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